BLOG & SOCIAL CONTENT PLAN
DEFINE YOUR CUSTOMERS & GOALS THEN REACH THEM
WE CREATE & PROMOTE CONTENT that builds trust & grows sales
Congratulations, you’ve launched your new website! Or maybe you’re in a growth phase and ready to take your marketing efforts to a higher gear. In addition to social media consulting through Golden Hours (a great way to see if we are the right fit), we create your Blog & Social Content Plan to help you share your expertise with your best customers, create conversations with them, build trust, and drive them back to your website to take action.
Creating effective content will:
- Improve your website ranking and be SEO friendly by consistently driving people to it with engaging blogs, newsletters and social posts
- Keep you top of mind by updating your customers on new product launches and new service offerings
- Establish yourself as a thought leader and as a reliable source of expert knowledge in your industry
- Create deeply invested customers in your story
- Turn curious onlookers to cheerleaders by creating meaningful interactions
Designed to help invest time & energy in the right places
It's hard to be on every social platform and do it well. We design your custom Blog & Social Content Plan to help you know where to focus your time online and share your brand story in an authentic and effective way. Your plan will help you find and talk to your customers and online communities (brand friends, partners and brand advocates), by identifying the places they are spending time on social media and when. Also learn how to how to nurture those connections, and have meaningful conversations with them.
WHAT'S INCLUDED IN THE PLAN:
MAKE THE MOST OF EVERY POST!
- Audit your blog, newsletter & social platforms
- Identify primary and secondary social platforms
- Identify Best Practices for your brand
- Crystalize your target customers
- Identify where they spend time & how to reach them
- Identify cross-promotional opportunities
- Content ideas targeting your different customer segments
- Blog post headlines and social media captions in line with your business and sales goals
- Checklist of tools you need to stay in front and make meaningful connections with customers
- Next steps on how you can implement the plan or how we can support you monthly
Ditch social media ANXIETY & CREATE deeper relationships
get a clear plan of action to connect with your customers intentionally & mindfully
>> The first step is our info pack to find out more information. <<
MONTHLY SUPPORT
PUTTING YOUR BLOG & SOCIAL CONTENT PLAN INTO ACTION
Once you have a clear path before you — we offer part-time or full-time support to nail the execution. Our clients love that they can finally understand big picture of their content marketing, keep it in-line business and sales goals, but stay out of the weeds!
Get some peace of mind, knowing that your content marketing is being taken care of by a strategist and manager who is organizing a consistent feed using a custom Editorial Calendar.
All monthly support packages include Editoral Calendar Management:
- A transparent timeline of what is being posted to your soial, blog, or newsletter platforms
- A schedule of the posting dates and times
- What imagery or videos is being used
- The caption and the specific call-to-action with a link
- Who needs to be tagged for cross promotion
- What relevant hashtags should be used to increase engagement
- Monthly reports with analytics and our recommendations moving forward
FLEXIBLE MONTHLY PACKAGES
DIY IMPLEMENTATION
you do the work + We check in
We offer discounted Golden Hour Packages allow us to guide you.
- You manage your social media + blog + newsletter
- We check in periodically to keep you on track (monthly, every 6 weeks, quarterly, whatever works for you!)
PART TIME MONTHLY SUPPORT
social media only
- Monthly management your editorial calendar
- Support on post ideas in-line with goals & intentions
- 3 social posts across 3 social platforms / week
- One-page Monthly report with social analytics and recommendations moving forward
- 30-minute Monthly Report Meeting
- Perfect for business owners trying to establish their Pinterest, Facebook, or Instagram channels
FULL TIME MONTHLY SUPPORT
social + blog + newsletter
- Monthly management of your editorial calendar
- Support on post ideas in-line with goals & intentions
- 4 social posts across 3 platforms / week
- 1 ghost written blog post / month
- 1 additional piece of content (newsletter, case study) re-edited from that month's blog / month
- Fully managed uploading and publishing monthly content
- 10 page monthly reports with blog, newsletter and social analytics and recommendations moving forward
- 60-minute Monthly Report Meeting
- Perfect for busy business owners who need to comminicate more consistently and share their work!
“I thought I would be able to reach a wide audience by just sending out my weekly blog posts. Then I realized how naive my thinking was. I’ve learned so much about social media marketing from Prim’d, they are so wonderful to work with. They’re patient and savvy, so smart and so sophisticated yet totally approachable. Instead of being intimidated by Instagram and Pinterest, Sophie have taught me how to embrace it and have fun with it all while at the same time using it to my advantage to get more eyes on my blog and grow my brand.”
- Julie Levine, Editor
Florence & Isabelle