"Do we really need a blog?" is a question we hear from our clients all the time. And there is a facial expression that accompanies that question: head tilted slightly forward, maybe an eyebrow raised and a gaze that says: You don't understand — I am spread so thin already. If am even going to consider adding something else to my plate, I need to know that it's going to pay off. I am so tired. And so busy. And so tired. Sound familiar?
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Sophie here: rounding up the final installment of our ‘Start Your Blog Today’ blog series by explaining when and how to promote your blog posts on social media.
So far in this blog series we have covered some ground: Part One was about how to set a plan of attack for your blog by setting clear objectives and deciding on what content will be most valuable to your readers. Part Two we discussed carving out time in your week to write your posts and ways to delegate the work if needed. By now you should have a few blogs written and pre-loaded, and now you are ready to share them with the world. But when and how?
As you have gone through our blogging method so far, we've asked you to think of your type of target market or dream customer and tailor your blogs to them and their lifestyle. The same applies for when you go through the process of deciding when to tell your audience about your blog post.
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The major hesitation we hear from business owners about starting a company blog is the time commitment it’s going to take to sit down and create quality content. Jenni here, with our second installment of our blog series: How to Start Your Blog Today (Check out Part One here). Today we're going to talk about how much time you should spend on blogging, and making sure you actually make the time.
As experts, we know the importance of creating quality content for our clients, but we’re also small business owners ourselves: We have to make calls, take meetings, network, balance our bank accounts, and have days where we feel like we’re pulled in 200 directions. So even though we help our clients face these issues, we’re no strangers to them ourselves. We get heart palpitations too when thinking of how much time it can take to keep up with companies that have an entire team of people dedicated to writing articles.
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“I KNOW I SHOULD BE BLOGGING, BUT...”JENNI HERE, AND THIS IS SOMETHING WE HEAR FROM CREATIVE BUSINESS OWNERS ALL THE TIME. SO MUCH SO, WE’VE DECIDED TO KICK OFF WITH A SMALL SERIES ON GETTING YOUR BLOG OFF THE GROUND."
When it comes to blogging for businesses we see a lot of common threads — including questions like, “Is it going to be worth my time to put together quality posts?” and “I don’t want to just be more noise, is this really going to help?” and, “How often do I need to do this to make sure it works?”
Or maybe you’ve stayed away from blogging for so long, it feels like you can’t break the radio silence until you have to have a really great come-back-post. And that can lead to a case of creative paralysis (you know when you're avoiding making eye contact with your blog because your last post was months ago?).
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