Jenni here, and today's blog post comes from a question that we've been asked a couple of times by 3 or 4 clients over the last week. The question went something like this:
"What do I need to do to get my idea off the ground? I don't want to look shitty, but I don't want to prevent myself from getting out there at all, you know?"
Like I mentioned, this is at least the 3rd time this week I've heard this question, so I thought I'd address it here on the blog. Let's talk a little bit about this magical thing called minimum viable products, and how you can get stuff out there without damaging your brand.
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Lately we have been working with a couple of really great professionals, who work in various industries, but have come to us with a common theme: they're sophisticated and have excellent style in their offline life, but their online presence just doesn't look sharp.
The problem that most of our clients face with their visual brand is that it doesn't do them justice. In their offline life, they're polished, professional, hard working and bring loads of personality to their clients. But their brand is underwhelming. Jenni here, and I feel geeky admitting that I get almost a visceral sense of satisfaction when we can create an online aesthetic that is in sync with who someone is in their real life.
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Everyone has a story. And each of us has reason to share it. Whether you’re a business owner, a freelancer, you’re thinking about going back to work, or you have a presence online (that’s everyone, really), personal branding is the way in which you tell your story. It creates an emotional connection to who you are, what your past experience has taught you, and where you would like to go.
Personal branding is about moving away from a one-dimensional resume or list of offerings, and moving towards a portrayal of the real you.
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As a business owner, motivating yourself is probably one of the hardest parts to running your own business. Whether you are trying to get a business idea off the ground or trying to move things forward to grow your business, when you find yourself stuck at a roadblock or what feels like a dead end, it can be challenging and sometimes makes you want to give up.
The good news is, there are many ways you can help yourself in these situations, and most of them involve taking the time to be around other people in similar situations to you. Its amazing how talking about the everyday problems you face, and exchanging stories can be so helpful and rewarding.
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We've all had the experience of clicking onto a company website and finding a mediocre site with dated graphics or hard to navigate pages. And even though we’re all busy and can sympathize with a business owner who just hasn’t had for a major overhaul, there’s is a little part of us that says, “This looks a bit dated and unprofessional. Do I trust this person with my budget?”
Jenni here, and one thing we’ve discovered while helping our clients in the lifestyle industry, is looking “prim’d” and put together is pretty important to customers (see what we did there?). Making your brand look and sound great online subconsciously tells your potential customers that you are trustworthy, you are reliable, and that spending with you is a good use of their money. Before you go thinking you need to get a new website, or refresh your logo, there are probably a couple of really easy things that you can do without spending any money to make sure that you’re looking polished.
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