If your inbox is flooded and you decide to do some housekeeping. What is the first to go? Newsletters. There are emails you've stopped reading, stopped opening, or simply don't get value out of anymore.Why? Because the content isn't useful as you hoped, It became monotonous, Or maybe just isn't relevant to you life any longer.
Let's be honest, loyalty to a brand or business can not always stand the test of time — people’s taste change and they move on to other options. But if you're putting out valuable content, readers will continue to open and engage. Our advice to business owners that regularly send out newsletters is:
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As we've mentioned before, here at Prim'd Marketing we believe it takes a village to produce awesome content week after week. Which is why we love bringing in our fabulous brand-friends to write on topics relevant to our readers. This week's post comes one of our Prim'd Partners, Jessica Sherer, Co-founder of Syntactical Editing and Writing Services (for more of her rad credentials, check out her byline the bottom of this post).
According to an article from Inc., sending out a regular newsletter can be “a cost-effective way to build relationships with customers and prospects.” If your content is informative and useful, you can develop a reputation as a thought leader in your industry, not just among your customers but also for the people who receive your newsletter virally.
But how do you make your copy pop off the page and really grab the reader? How do you ensure your customers not only open the email or envelope but actually engage with the material inside? Here are five simple ways to take your newsletter copy from amateur to expert.
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